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Emmy Winning Voice of Bart Simpson and
Nascar Development Driver Join Forces
-- Freedom Motorsports Group, Inc. and SportsBlast
Create Unique Marketing Channel for Sponsors, Advertisers
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LOS ANGELES, CA – December 7, 2006
SportsBlast, a producer of innovative online entertainment
founded by Nancy “voice-of-Bart-Simpson” Cartwright,
and NASCAR development driver Kenton Gray announced today
a strategic marketing alliance set to launch immediately.
This cross-promotional alliance, the first of its kind, brings
together a campaign package featuring traditional on-track
promotions and mainstream marketing as well as dynamic on-line
placements in the racing show, The Kellys. This exposure greatly
exceeds the penetration and measurability of other sponsorship
programs.
Developed and produced in association with Turner Sports,
The Kellys is the first animated series to take fans behind-the-scenes
and into the heart of a stock car racing family. The all-new
2007 season of The Kellys will feature new content with a
topical flair.
“Team Kelly is always looking for ways to dust the
competition. For the first time, sponsors can have their brands
appear both at the track and in our show,” said Emmy-winning
voice-actor, Nancy Cartwright. “The alliance with FMG
gives sponsors the best of both worlds. They get to see their
brand doing 190 in the real world on Saturday or Sunday and
then in our animated series, racing on-line long after the
checkered flag has dropped. Who else can do that?!”,
continued Cartwright.
Kenton Gray, NASCAR Development Driver and racer since the
age of 10, was chosen to pilot the FMG program on the racetrack.
“Racing was all I thought about as kid and growing up
watching Dale Earnhardt, Richard Petty, Mario Andretti, AJ
Foyt and many other great drivers only fueled my desire and
determination to one day make a career doing the same thing,”
said Gray. “Since establishing Freedom Motorsports Group
Inc in 2001 we have made big strides towards that goal and
are excited to take this program to the track with plans to
run a full season in the ARCA (Automobile Racing Club of America)
Re/Max Series and selected NASCAR Busch Series events in 2007
and a full NASCAR Busch season in 2008”, continued Gray.
Gray has competed in various racing series such as Sprint
Karts, Super Bikes, Legends and NASCAR Dodge Weekly Series
(Super Late Model) and successfully completed ARCA RE/MAX
Series’ Certification Test at Kentucky Speedway and
intends to participate in the ARCA RE/MAX Series Superspeedway
Certification Test at Daytona International Speedway in Florida
December 15-17, 2006.
“We are very fortunate to have this opportunity with
Nancy and her team,” said Jason Potter, founder of Dynamic
Motorsports Consulting in Houston, Texas that represents both
parties. “She has established herself as one of the
top entertainers in the industry and with her dedication to
the future success of The Kellys, it was a natural fit to
pull these resources together. We now offer a stand-alone
program that is truly unique and contains all the key ingredients
to deliver true value for sponsors and increase the bottom
line”, continued Potter.
Team/sponsor negotiations are currently underway and a formal
announcement is expected in early January 2007.
Media Contacts:
Joy Harper
SportsBlast & Nancy Cartwright
(678) 781-7203
joy@williammills.com
Jason Potter
Freedom Motorsports Group Inc & Kenton Gray
(281) 914-1885
jason@fmgracing.com
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